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Monday, March 12, 2012
Radio is the second largest medium in the Indian M&E industry
Radio is expected to display a healthy growth rate after and will continue to be the second largest medium in the Indian M&E industry, says FICCI-KPMG Report
"The growth trajectory is backed by strong consumption in Tier-II and -III cities, continued growth of regional media and fast increasing new media business. Overall the industry is expected to register a CAGR of 15 per cent to touch Rs 1,457 billion by 2016," the report said. [The Economic Times 11/03]
(Jaisakthivel, ADXC, Tirunelveli, India, www.dxersguide.blogspot.com)