Saturday, July 30, 2016

Radio station plays Good Samaritan in upper Assam

A community radio station team based in Dibrugarh district is reaching out to flood-hit people in areas where government officials are finding it impossible to go.

Radio Brahmaputra is helping close to four lakh people in Dibrugarh, Dhemaji and Lakhimpur districts.

It is reaching out to them through its daylong flood bulletin, information dissemination, weather broadcast, updates on floods, broadcasting plans by the disaster management authority to victims, information about relief camps and live interaction with flood victims.

With over 15 lakh people affected by floods in the state, a nine-member team from Radio Brahmaputra began special programmes three days ago.
Source: TOI

FM radio has high involvement in media category: Report

Despite the information technology boom, FM radio has a high involvement in the media category, with more than 64 per cent of people tuning in to the medium every day, according to a report.
From the recall perspective, radio has 43 percent correct recall as compared to televisions 22 per cent, according to AZ Researchs Radio Listeners Research Report.
The study was conducted on 45,000 respondents comprising SEC A/B/C consumers between the age group of 14-50 years, covering cities like Ahmedabad, Pune, Hyderabad, Chennai, Jaipur, Lucknow and Bengaluru.
Among these cities, Bengaluru exhibited the highest acceptance to the medium at 94 per cent, followed by tier II cities like Jaipur (89 per cent) and Lucknow (82 per cent).
It noted that in south, the medium is content driven while in the other parts of the country it is music driven.
The report also noted that 51 per cent people from SEC C segment listen to radio everyday compared to 72 per cent from SEC A and B, contrary to the popular belief that SEC C category accounts for the majority of radio listeners.
It observed that more than 71 per cent of listeners preferred to listen to the same channel at the same time, indicating strong loyalty, while respondents who flipped channels stood at 16 per cent. PTI DS NSK ABM

Radio to the rescue

People's Power Collective will screen a film 'A Radio of One's Own' by Shweta Radhakrishnan.
The film is based on the work of PPC, a Bengaluru-based non-profit organisation, which spent three years in field research, studying community radio models across the country, and two years in close partnership with the organisation Mandakini Ki Aawaz (MKA), creating their own innovative model of Community Radio, which places open participation, 'learning by doing', holistic capacity sharing over time, and democratisation of the airwaves, at its heart.
The community radio has easily helped spread awareness about public health risks, helped local businesses thrive and much more.
The PPC has also helped construct what they believe is India's first disaster-resilient community radio station.
They have trained many members of the local community as were willing to participate, equipping them with radio and life-essential hard and soft skills. They broadcast over 8 hours a day, Monday through Saturday, and 11 hours on Sundays, inviting cross-community participation.
The film is made by storyteller Shweta Radhakrishnan, a part of PPC.
The screening will be followed by a Q&A with the team.
Source: The Hindu