Radio Mirchi 98.3 FM has launched in Madurai taking the total number of stations to 24 across the country.
Besides Madurai Radio Mirchi is already operational in places which include Mumbai, Delhi, Chennai, Kolkata, Indore, Ahmedabad, Hyderabad, Bangalore, Jaipur, Pune, Patna, Jalandhar, Goa, Bhopal, Vadodara, Kanpur, Rajkot, Varanasi, Nashik, Lucknow, Surat, Aurangabad and Kolhapur.
Radio Mirchi will roll out 8 more radio stations by the end of the year to complete the total number of 32 stations in India. The Madurai station has a mixed content which includes the early morning show Filter Kaapi, breakfast show Hello Madurai, Ladies Colony, Kolly Udaans, Joot, Mirchi Nites and Kadala Kadala.
Radio Mirchi Madurai station head Krishna Kumar said "Radio's strength is its immense flexibility, adaptability and suitability for a modern and active life. Radio has entertainment for every kind of Listener. Additionally, it is proving to be the best companion. We expect the Mirchi style of programming of Radio Mirchi to revitalise radio in Madurai, just the way we have been able to win the loyalty of listeners in Chennai, Bangalore, Hyderabad and other cities."