Radio is slated to release on 11 December worldwide. Reshammiya is playing the role of a radio jockey in the movie.
Radio Mirchi CEO Prashant Panday said, "Radio Mirchi has always had a very close association with Bollywood and has always supported movies with unique contests and interviews with the biggest stars. This association with Radio takes our integration with a movie to next level and is a one of a kind opportunity for Radio Mirchi to be a part of the movie's story."
"Radio Mirchi was the natural choice for us to associate with for a film based on a radio station. Another big advantage I had was the opportunity to interact with the best RJ's in the country, to learn from them, and thus bring in a lot of realism to the role," said Reshammiya.
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