Sunday, August 30, 2009

Radio Mirchi partners with Reshammiya's movie 'Radio'

MUMBAI: Radio Mirchi has announced a tie up with Himesh Reshammiya starrer Radio, an upcoming movie, with Radio Mirchi as an integral part of the story.

Radio is slated to release on 11 December worldwide. Reshammiya is playing the role of a radio jockey in the movie.

Radio Mirchi CEO Prashant Panday said, "Radio Mirchi has always had a very close association with Bollywood and has always supported movies with unique contests and interviews with the biggest stars. This association with Radio takes our integration with a movie to next level and is a one of a kind opportunity for Radio Mirchi to be a part of the movie's story."

"Radio Mirchi was the natural choice for us to associate with for a film based on a radio station. Another big advantage I had was the opportunity to interact with the best RJ's in the country, to learn from them, and thus bring in a lot of realism to the role," said Reshammiya.


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