Thursday, August 27, 2009

AIR taking radio closer to people, says official

GUNTUR: Prasara Bharati's All India Radio, with the right mix of programming and technology, revived the radio listening habits among general public and is giving the Satellite Television channels a run for their money.

Making these observations at an interactive session with the students of Acharya Nagarjuna University Department of Journalism students, the Vijayawada All India Radio Station Director Mangalagiri Aditya Prasad termed the radio as a media of the common man from all economic strata of society. "Our aim is to bring in as many interactive programmes as possible so that the content is tailored to the specific interests of a any person in an urban conglomeration or remote rural area," he said.

Detail story on :

See the Web's breaking stories, chosen by people like you. Check out Yahoo! Buzz.