The BBC's special Tamil-language programming tailored for India's FM market
will now be available to audiences of Radio Hello 106.4 FM across Tamil
Nadu, thanks to a partnership agreement signed between BBC World Service and Radio Hello 106.4 FM.
Radio Hello 106.4 FM is part of the Malar Publications Group and is the
largest FM radio network in Tamil Nadu.The partnership means that Radio
Hello 106.4 FMwill rebroadcast the content produced by BBC World Service's
Tamil FM team, including regular as well as topical programming.
The BBC will launch its availability on Radio Hello 106.4 FM with AR Rahman
Special which will include an exclusive interview with the composer who won
two Oscar awards for his Slumdog Millionaire music. Regular BBC programmes
on Radio Hello will include:
·Hello Nimisham, BBC Vishayam
Hourly updates on sports and entertainment from 7 am to 10 pm, seven days a
week
·Hello Wind-up, BBC Round-up
Weekly show on the latest film releases, film news, behind-the-scenes
stories and star interviews
·Hello Game-Zone, BBC Play-Time
Weekly show on the latest sporting action from around the world.
All this content is also available for listening via the website
www.bbctamil.com
Neil Curry, Head of Business Development, Asia and Pacific Region, BBC World Service, comments: "We are delighted with our partnership with Radio Hello 106.4 FM. With this association, audiences across Tamil Nadu will be able to listen to a fantastic range of BBC World Service programming on FM, which will not just entertain but also engage our audiences, offering them many ways to interact."
The BBC's special output for India's FM market includes infotainment updates in Hindi and Tamil languages.This programming is available via partner stations in India: Radio One in Delhi, Mumbai,Bangalore, Ahmedabad, Kolkata and Pune; Radio Choklate in Bhubaneshwar, Cuttack and Rourkela; Hello Radio106.4in Chennai,Kovai, Madurai, Trichy, Nellai, Tuticorin and Puducherry; Radio Tadka in Jaipur and Udaipur; Radio Tomato in Kolhapur; Radio Misty in Siliguri and Gangtok; Radio Chaska in Gwalior; and Radio Rangila in Raipur. It is also available via Radio Spice in Dubai, UAE; and in the US via HumDesi Radio in Chicago, Los Angeles, New York City, San Jose and Washington DC.
Source: http://www.indiaprwire.com
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Alokesh Gupta
New Delhi
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