Friday, June 26, 2009

Reliance Mobile and BBC World Service to jointly offer Live Radio services

Reliance Mobile and BBC World Service announced a strategic alliance to
offer Live Audio services through R-World VAS platform
Reliance subscribers will be able to have access to Live radio services from

BBC World Service with the content available in five different languages all

seven days a week.
BBC World Service will offer news in English, which will switch to Hindi at
6.30am, 8.00am, 7.30pm and 10.30 pm; Tamil, at 09.15pm; Urdu, at 7.00am,
8.30 pm and 11.00pm, and Bangla, at 5.00 am, 6.00 am and 6.00pm.
Commenting on its partnership with BBC World Service, Krishna Durbha, Head -

Business & Marketing, Value Added Services at Reliance Communications, said,

"Radio is a very popular medium in rural India. Through this service we
wanted to offer same experience to our customers in their preferred
language. Introduction of this service is part of our strategy to provide
innovative services in local languages."
Indu Shekhar Sinha, Business Development Manager, BBC World Service India,
adds, "We want to reach out to the widest possible audience across India,
both linguistically and geographically, and this deal is part of that
strategy. We're delighted to offer 24/7 live streaming radio on Reliance
mobile phones; this new platform will help us provide even more for our
Reliance subscribers can access the BBC World Service Radio by dialing

http://www.telecomt fullstory. aspx?passfrom= vasstory& storyid=6486

Alokesh Gupta
New Delhi

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