Bharatiya Janata Party (BJP) will use the FM radio a lot more than the other media platforms even as it kicks off its ad campaign for the general elections on 16 March.
Says BJP spokesperson Siddharth Nath Singh, “I have asked my media buying agency Frank Simoes-Tag to create a balance media buying chart, which while not being too expensive will give us the maximum reach. FM radio will play the most important role for us as it covers 280 constituencies, reaching extreme interiors and giving the widest possible reach.” .... dtail story on http://www.radioandmusic.com
