International news broadcaster the BBC is rolling out a multi-media campaign targeted towards the Indian audience for its flagship primetime property, World News Today. Telecast daily at 9.30 pm, World News Today is an hour-long show that aims to give a comprehensive analysis on all the 'world' happenings that takes place all through the day.
According to the channel, the objective of the India-specific campaign is to drive relevance for international news on BBC World News and build an international news genre through the channel's key property, World News Today.
Says BBC Global News head - marketing and communications Vaishali Sharma, "The challenge was to closely link international news to people's lives in a manner that is seamless and creates impact." (Indiantelevision.com)