Developments in Broadcast Technology
Technology has transformed the broadcast media beyond recognition in the past two decades. We are witness to the global reach and the subsequent change in content and style of broadcasting brought in by satellites during the nineties. Before this; the only television we knew was Doordarshan and DD of yesteryears was a different genre altogether. Satellite and cable TV which ushered in a rich fare of commercial TV channels have also increased the fortunes of the Industry twenty fold in as many years. Today the TV media alone is worth over 190 billion rupees.
There are at least three hundred and fifty channels running today, with nearly 150 channels waiting for approval. Viewers get a rich fare of TV channels on DTH, cable and on the internet. The new platform of Internet Protocol TV ( IPTV) is fast making inroads. The Telecom Regulatory Authority of India (TRAI) has cleared the air for launch of mobile TV by broadcast and telecom service providers. The computer based television technologies are popular with young people and in India seventy per cent of the populace is below the age of 35. Rapid strides have been taken in satellite TV broadcasting. However the program distribution policy has hit road blocks, paving the way for the growth of alternate technologies. (Yojana, May 2009)
Yojana is a monthly devoted to socio-economic issues and started its publication in 1957 with Mr. Khuswant Singh as its Chief Editor. The magazine is now published in 13 languages viz. English, Hindi, Urdu, Punjabi, Marathi, Gujarati, Bengali, Assamese, Telugu, Tamil, Kannada, Malayalam and Oriya.
Many specialized newspapers and magazines on economic issues are catering to the needs of readers in urban and big cities especially in SEC A’ and ‘B’. The reach of economic newspapers and magazines to smaller towns is limited. Yojana tries to reach people of segments in SEC ‘C’ and ‘D’ in semi-urban areas in different regions and in their languages. Although Yojana is sponsored by government and is an official venture, it is in no way is restricted to expressing the government views alone; it attempts to give praise where praise is due and criticize with constructive purpose. Yojana gives different shades of opinion and views on any issue and thereby presents a balanced picture.
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