Yojana July 2013 Special issue onPublic Service Broadcasting

The debate on Public Service Broadcasting in India has often been sharp and acrimonious. The landmark judgement of the Supreme Court in 1995 declared airwaves to be the public property. The court directed the government to regulate the airwaves in the interest of the public. Ruling against the monopoly control of the airwaves, the court strongly argued that airwaves were essential to ensure the diversity of views and opinion which is the life blood of democracy. The judgement has had far reaching and significant implications on the government policy on radio and television in India. This judgement is rightly considered to be a turning point in defining the relationship of the government and the public so far as the broadcasting arena was concerned. More details on http://yojana.gov.in


Prasar Bharati at the Crossroads - Jawhar Sircar
 Prasar Bharati came into being on 28th November 1997 after Prasar Bharati Act of 1990 was finally implemented by the Government and the Directorates...

PSB:Wholesome Entertainment-Education Transmedia Storytelling - Arvind Singhal
 Public broadcasting systems all over the world face an existential crisis, caught in the dialectical vortex of serving the public and private good, as...

Why a Public Broadcaster and Communications Policy - B G Verghese
 Any are critical of the tone and coverage of 24x7 commercial broadcasting but lack any understanding of and therefore see no virtue in a public servic...

Why Public Broadcasting? - Vinod Pavarala
Public service broadcasting (PSB) could be distinguished from broadcasting for primarily commercial or political reasons in the sense that it is expec...

Developing the Intelligence Capital of a Nation - K P Mohanan
In frameworks of economics that follow Adam Smith, to measure ‘the wealth of a nation’ in terms of its GDP (the monetary flow into business for produc...

Lead Article
Prasar Bharati came into being on 28th November 1997 after Prasar Bharati Act of 1990 was finally implemented by the Government and the Directorates of All India Radio (Akashvani) and Doordarshan were separated from Ministry of Information & Broadcasting and placed under an ‘autonomous body’. It was...

"Yojana" May 2009 issue dedicated to Indian Media trends

Developments in Broadcast Technology
Technology has transformed the broadcast media beyond recognition in the past two decades. We are witness to the global reach and the subsequent change in content and style of broadcasting brought in by satellites during the nineties. Before this; the only television we knew was Doordarshan and DD of yesteryears was a different genre altogether. Satellite and cable TV which ushered in a rich fare of commercial TV channels have also increased the fortunes of the Industry twenty fold in as many years. Today the TV media alone is worth over 190 billion rupees.
There are at least three hundred and fifty channels running today, with nearly 150 channels waiting for approval. Viewers get a rich fare of TV channels on DTH, cable and on the internet. The new platform of Internet Protocol TV ( IPTV) is fast making inroads. The Telecom Regulatory Authority of India (TRAI) has cleared the air for launch of mobile TV by broadcast and telecom service providers. The computer based television technologies are popular with young people and in India seventy per cent of the populace is below the age of 35. Rapid strides have been taken in satellite TV broadcasting. However the program distribution policy has hit road blocks, paving the way for the growth of alternate technologies. (Yojana, May 2009)

Notes:
Yojana is a monthly devoted to socio-economic issues and started its publication in 1957 with Mr. Khuswant Singh as its Chief Editor. The magazine is now published in 13 languages viz. English, Hindi, Urdu, Punjabi, Marathi, Gujarati, Bengali, Assamese, Telugu, Tamil, Kannada, Malayalam and Oriya.

Many specialized newspapers and magazines on economic issues are catering to the needs of readers in urban and big cities especially in SEC A’ and ‘B’. The reach of economic newspapers and magazines to smaller towns is limited. Yojana tries to reach people of segments in SEC ‘C’ and ‘D’ in semi-urban areas in different regions and in their languages. Although Yojana is sponsored by government and is an official venture, it is in no way is restricted to expressing the government views alone; it attempts to give praise where praise is due and criticize with constructive purpose. Yojana gives different shades of opinion and views on any issue and thereby presents a balanced picture.

Contact for the special issue:
Yojana Bhavan,
Sansad Marg, New Delhi - 1100 01
Tel.: 23096738, 23717910, (23096666, 23096690, 23096696- Extn. 2509, 2510, 2565, 2566, 2511).
URL: http://www.yojana.gov.in/
Per copy Rs. 10 IRs
Annual Subscription Rs. 100/-

For new subscriptions, renewals, enquiries
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