Tuesday, April 21, 2009

Prime Kagiso provides IPL updates to radio stations in India

Primetime Kagiso, a joint venture between Primetime International and Kagiso Media (South Africa's private radio network) is providing updates on the Indian Premier League (IPL) across various radio stations in India.

The radio content will include access to on-ground events, interactive contests, on-air polls, expert analysis and exclusive audio bytes from the ground.. "We will have a 'nerve centre' studio where the programming will be packaged and relayed as a feed to a network of radio stations. Apart from a team and technical producer, we hope to have the services of a specialist on board to choreograph new elements into the broadcast as this is a first for FM radio in India," says PrimeTime-Kagiso chairman Omar Essack.

Radio City 91.1FM has joined hands with Primetime Kagiso to be the official radio partner for IPL2. Under the terms of the agreement, the radio station will provide moments from both on and off the field throughout the IPL season.

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