Recently India Post released a meghdoot post card with advertisement
of British Broadcasting Corp, Hindi service. Have a look at :
http://www.geocities.com/alokeshgupta/bbc_hindi_pc.jpg
Background : India Post introduced Meghdoot Post Card on September 2,
2002. Meghdoot is priced at 25 paise that is half the cost of the
regular post card. The writing space available on the address side of
the regular post card is made available for advertising in multicolor
in case of Meghdoot. The rate of the advertisement is Rs. 2 per card
and the minimum order for print is 100,000 cards. Meghdoot is printed
by Security Printing Press at Hyderabad in sheets of 8 cards, although
some have been supplied to post offices by the press in sheets of 4
and pairs of 2 cards.
Being a postal stationery article with an advertisement, its area of
distribution is determined by the advertiser, as its design and copy.
In addition to the post offices in the area of its distribution the
Meghdoot is also made available in limited quantity of 2000 cards at
select 8 philatelic bureaus that handle postal stationery, namely
Ahmedabad, Bangalore, Chennai, Delhi, Hyderabad, Kolkata, Lucknow, and
Mumbai (Alokesh Gupta, New Delhi, India, radiostamps yg via DXLD)
