All India Radio: Brand Building and Marketing

Prasar Bharati Parivar
THURSDAY, APRIL 26, 2018
Workshop on “Brand Building and Marketing” conducted by RABM(P), Thiruvananthapuram

RABM(P), Thiruvananthapuram’s training programmes for the current academic year commenced Tuesday 24th April 2018 with a three-day workshop on "Brand Building and Marketing" at RABM(P), Thiruvananthapuram; and will conclude on 26th April 2018 (Thursday). The Workshop was inaugurated by Shri. Radhakrishnan.S, ADP, RABM(P) who is the Course Coordinator too. Smt.Lekha Gopal, PEX welcomed the participants.

Programme officials of various All India Radio Stations and Doordarshan Kendras of Karnataka,Tamil Nadu and Kerala are the participants. In the introductory session each participant shared the respective station’s success in revenue generation; almost majority of them having exceeded their targets in the previous financial year. Each one described vividly the most popular programme of one’s own channel. The first day’s sessions were handled by Prof.T.Jaisakthivel, Assistant Professor, Department of Mass Communication and Journalism, Madras University. The scope for Commercial Earnings through Blog, Posts, Face book, Twitter, Image Building and Commercially viable content, Reaching out to the listeners effectively, Marketing Potentials, Media Plans and Realization Possibilities etc: are the topics which will be dealt with during the following days. The sessions are interactive in nature with active group discussions involving the entire participants. (Via RABM)

New director general, All India Radio (AIR)

G Jayalal, deputy director general, All India Radio (AIR) has been promoted as director general of the country's premier audio broadcaster.
Jayalal, who was serving as deputy DG, programming, planning and development, took charge as new the DG last week. He has been appointed on a temporary basis.
The post has been filled after a gap of more than a year, since the tenure of last DG (AIR) Brijeshwar Singh had ended in May 2007. Singh, an IAS officer from the Tamil Nadu cadre, was a full-fledged DG of AIR.
B S Lalli, CEO, Prasar Bharati, had been handling additional charge as DG of both AIR and Doordarshan till recently. Information and Broadcasting ministry had earlier objected to a retired IAS officer holding charge of the DG of DD and AIR. Lalli, a retired IAS officer, was appointed as CEO of Prasar Bharati last year.
Subsequently, the ministry was sent a list of nominees for the two posts by Prasar Bharati, and Noreen Naqvi was appointed as DG (DD) on the basis of seniority, though her appointment too is on a temporary basis.
Jayalal's appointment has also been ordered on seniority basis. He joined AIR in 1978 and had served as station director of Tirunelveli, Port Blair, Puducherry, Thiruvananthapuram and Bangalore, before heading the southern zone of AIR stations as DDG.