Thursday, April 26, 2018

All India Radio: Brand Building and Marketing

Prasar Bharati Parivar
Workshop on “Brand Building and Marketing” conducted by RABM(P), Thiruvananthapuram

RABM(P), Thiruvananthapuram’s training programmes for the current academic year commenced Tuesday 24th April 2018 with a three-day workshop on "Brand Building and Marketing" at RABM(P), Thiruvananthapuram; and will conclude on 26th April 2018 (Thursday). The Workshop was inaugurated by Shri. Radhakrishnan.S, ADP, RABM(P) who is the Course Coordinator too. Smt.Lekha Gopal, PEX welcomed the participants.

Programme officials of various All India Radio Stations and Doordarshan Kendras of Karnataka,Tamil Nadu and Kerala are the participants. In the introductory session each participant shared the respective station’s success in revenue generation; almost majority of them having exceeded their targets in the previous financial year. Each one described vividly the most popular programme of one’s own channel. The first day’s sessions were handled by Prof.T.Jaisakthivel, Assistant Professor, Department of Mass Communication and Journalism, Madras University. The scope for Commercial Earnings through Blog, Posts, Face book, Twitter, Image Building and Commercially viable content, Reaching out to the listeners effectively, Marketing Potentials, Media Plans and Realization Possibilities etc: are the topics which will be dealt with during the following days. The sessions are interactive in nature with active group discussions involving the entire participants. (Via RABM)