Sunday, January 17, 2010

Radio Netherlands ties up with Web18

Dutch International public broadcaster Radio Netherlands Worldwide (RNW) has entered into a partnership deal with Web18, the internet and mobile arm of Network 18.

Under the deal, RNW's international news will be published on Web 18's portal Additionally, RNW players, with live radio and music programmes such as Euro Hit 40, European Jazz Stage and Live at the Concertgebouw, will be available online.

Says RNW director general Jan Hoek, "We want to strengthen our position as one of the five most influential international broadcasters in the world. One of the means to sustain that position is through investing in new digital technologies. This partnership in India is a big step for RNW, as it gives us access to the country's enormous and important online market."

Web18 CEO Lakshmi Narsimhan avers, "We at Web18 are extremely enthused with the collaborative initiative being launched with RNW. We hope this partnership will further the cross-cultural understanding among the music enthusiasts from both countries while strengthening media ties on a more global level."


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