Thursday, January 21, 2010

Radio Netherlands partners AIR for co-production

Radio Netherlands Worldwide (RNW) has entered into a new partnership with All India Radio (AIR) for co-production of a show - Earth Beat.

Both organisations will work together in the co production called Earth Beat India. The programme will be broadcast nationally by AIR in English and Hindi every two weeks.

RNW had partnered with the Gyaan Vani radio channels promoted by the Indira Gandhi National Open University (IGNOU) in December 2009 for the same show.

The Earth Beat team sees monitoring the earth's heartbeat as our task. They look at our footprint on this world and run stories of the people trying to make that footprint lighter.

Earth Beat India is looking at what we create, develop, conserve and destroy; meeting and challenging the people who are making these changes. It is about questioning the way we live now and exploring the issues that will affect our common future.

RNW offers international stories with new opinions, green gadgets and green wash while AIR brings the Indian perspective. This co production seeks to bridge the approach of developed and developing countries on environmental issues. The presentation is in hands of Chhavi Sachdev and Poonam Girdhani.

Commenting on the partnership, RNW Director General Jan Hoek says, "As an international broadcaster we make daily productions in 10 languages and we work together worldwide with more than 3000 partner radio stations. With this new cooperation we embrace our 11th language Hindi and a major party in India."

RNW works together in India with amongst others Private FM, IGNOU University Radio, various websites, cable TV service and now with State broadcasters.

Prasar Bharati CEO B S Lalli comments, "I am happy that All India Radio and Radio Netherlands Worldwide have joined hands in co-producing and broadcasting a series of radio programmes called 'Earth Beat' on their networks. The issues pertaining to environment and sustainability of growth are globally relevant. I hope these programmes will assist in promoting proper awareness and interest of our audiences. I am also hopeful that the two organizations will be able to expand the areas of mutual cooperation and assistance."

AIR will broadcast the English episodes of Earth Beat India from Delhi, Mumbai, Kolkata, Chennai, Hyderabad, Bengaluru, Panaji, Shillong and the National Channel of AIR, while the Hindi versions of Earth Beat India will be broadcast from Delhi, Lucknow, Patna, Bhopal, Jaipur, Shimla, Ranchi, Raipur, Rohtak,Port Blair and Itanagar at the respective radio stations.

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