Wednesday, September 09, 2009

Radio stations smitten by social networking bug

After their stimulating presence across various media platforms, radio stations are now hooked on to the social networking bandwagon to grab listeners' attention.

This is because the platform not only creates a two-way interaction between the source and the receiver but also helps in spreading brand presence through the viral format.

As a result, while Radio Mirchi has crafted a networking setup within its own website to engage listeners, Fever FM has taken up the social networking route to garner incremental audiences.

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