Tuesday, January 29, 2008

AM receiver in the new Sony Ericsson ‘R300i’ & ‘R306i’

Sony Ericsson has launched two entry-level handsets in the Indian market.
The newly launched handset models ‘R300i’ and ‘R306i’ has been priced between Rs 3,500-5,000. The company claims that both handsets are designed to deliver a"credible" radio-listening experience.

The R300i Radio phone includes a VGA camera while the R306i has a 1.3megapixel camera. However, both phones feature Bluetooth, GPRS and radiorecording.
The unique radio interface and the addition of an AM receiver in the newhandsets show a specific focus on the Indian market especially rural areas andwill help us provide customers with an even better radio and entertainmentexperience,” said Sudhin Mathur, general manager, Sony Ericsson MobileCommunications (India).

Additionally two more models, T270 and T280 were also launched by thecompany, but the prices of these handsets were not disclosed. The company, a joint-venture between Japan's Sony Corp (SNE) and TelefonAB LM Ericsson (ERIC) saw mobile subscribers grow by over 8.2 million lastmonth.

All the new phones would be available in the market from January- March quarter this year.