RAM-less Chennai FM players devise ways to keep track of listeners

Perception, top of the mind recall, listerners’ initiative, knee jerk decisions and programming manoeuvres – all these have evolved as the various tools at the hands of the Chennai FM players to fight the challenges imposed by the absence of a common audience measurement system. Taking a closer look at how the city is fairing as the only metro without RAM, has thrown some light on the surviving tips of these stations vis-à-vis their brand building initiatives and monetising processes. View full article