Monday, November 16, 2009

Community radio stations welcome MIB's DAVP plans

The constant lobbying by community radio stations in India for government advertising has finally been heard.

Ministry of Information and Broadcasting, on 4 November 2009, passed a government resolution finalizing the DAVP advertising rates for community radio stations to Re. 1/- per second for a period of one year initially.

The circular from the Information and Broadcast Ministry on Re. 1/sec advertising rates for DAVP ads has received mixed reactions from the community radio operators in India.

The Empanelment Advisory committee has recommended guidelines for operating community radio stations to seek advertisements/ sponsored programmes from the central and state governments and other organizations. These guidelines include that the CRS should have completed three months of continuous operation for a minimum of two hours of broadcasting every day. The empanelment will be considered by DG, DAVP on a case to case basis as and when a request is required.

Details story on

The INTERNET now has a personality. YOURS! See your Yahoo! Homepage.