"We have proposed to invest Rs 10 crore as part of our communication strategy for this year. It will be utilised for executing promotional activities, including print and TV commercials, and online activities in a bid to increase our MP3 players market share to 30 per cent by 2010," Sony India Consumer Audio-Visual General Manager Sunil Nayyar told reporters here.
He said the company, which launched its ''W' series players today, planned to sell 1.8 lakh units of MP3 players by next year. It sold around 85,000 units of MP3 players last year and was currently holding a market share of 14 per cent in the Indian MP3 market, he said.
With the significant investment the company has set a target of increasing its marketshare from 14 per cent to 30 per cent. Besides this, the company had also aimed to increase the retail outlets from the present 1,000 to 3,000 by 2010, Nayyar said.
"We are also focusing on expanding channel network.
Walkman was sold in 1,000 outlets in 2008 and this year it will be increased to 2,000 outlets and by 2010 it will reach 3,000 outlets", he said. To a query, Nayar told PTI that Tamil Nadu contributed 10 per cent of the company's overall sales figures.
Commenting about the W Series MP3 player, priced at Rs 4,990, Nayyar said it can playback upto 90 minutes with only a three minute battery charge.
"The battery comes with 12 hours continous music playback and it also comes with USB cradle to charge the MP3 player", he added.
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